Nordic online retailer Adlibris has long had a strong position in books in Sweden, as well as in Finland and Norway. While books were the start, the Adlibris group has since expanded to offer a wide range of consumer goods, from games and toys to yarn, a segment where it’s succeeded in becoming a leading retailer and changing the market. Adlibris now even offers its own private-label brand, Create with Adlibris, initially focused on yarn but branching out to include products for hobbyists and home crafters.

In 2018, Adlibris Go was launched, offering one-hour delivery service within Stockholm City for household goods, food, games and toys – and books.

In addition to Adlibris, the group includes a number of specialty online retail sites. Bamba.se is a popular Swedish site with products for babies and kids, from clothes to toys to baby buggies. Bondeco, run in cooperation with magazines Sköna Hem, Lantliv and Allt i hemmet, offers everything for interior design in Sweden. Kökets favoriter provides everything a home cook could want. Discshop has a selection of Blu-Ray, games and gaming equipment available. Gardening supply site Odla.nu sells seeds and equipment, while Roliga Prylar, Wonderwall and YayDay offer specialty gift, craft and interior items.

In addition to the various e-commerce sites, self-publishing book service Type & Tell, which offers a range of options, is also a part of the Adlibris Group.

Johan Kleberg is the CEO and Tomas Franzén the Board Chair for the Adlibris Group, which had revenues in 2018 of SEK 2.2 billion.

“We want our customers to find products for all their interests and hobbies as well as their needs at Adlibris.”

Johan Kleberg, CEO Adlibris